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10% OFF Carrier Oils & Cosmetic Bases with code HYDRATE2025

FREE Hyaluronic Intensive Face Cream on orders $300+

Panthenol (Provitamin B5)

NEW
$22.99
Water-soluble active that delivers deep hydration, supports skin barrier comfort, and enhances softness in both skin care and hair care formulations. Ideal for serums, creams, shampoos, conditioners, and scalp treatments.
$22.99
Available Processing Time: ~3 days
Available Processing Time: ~3 days
Available Processing Time: ~3 days
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Product Details

FEATURES AND BENEFITS 

Long-Lasting Hydration: Also known as Provitamin B5, Panthenol attracts and binds moisture to the skin and hair, helping maintain a long-lasting soft feeling. Its conditioning properties are ideal for serums, toners, gels, creams, lotions, and butters. 

Skin Barrier Support: Panthenol’s soothing and replenishing activity also supports the skin barrier, especially as an ingredient in moisturizers, which can improve the look and feel of dry, tight, or irritated skin. 

Silky, Healthy-Looking Hair: In hair care formulations, Panthenol integrates seamlessly, enhancing softness, slip, and manageability while promoting fuller and smoother hair. Recommended for scalp serums, tonics, shampoos, conditioners, and leave-in treatments. 

Unmatched Versatility: Fully water-soluble and compatible with a wide range of ingredients, Panthenol disperses effortlessly into aqueous phases. Add it during the cool-down phase to protect its integrity and ensure optimal performance in personal care applications. 


DESCRIPTION 

Panthenol is a staple active ingredient in cosmetic and personal care formulations due to its hydrating, conditioning, and soothing benefits. Sometimes called dexpanthenol or provitamin B5, Panthenol is a white, water-soluble powder that is sourced from China and can attract and retain moisture in the skin and hair.  

As a skin care ingredient, Panthenol enhances performance by supporting moisture balance and enhancing barrier function. It is gentle enough for use on all skin types, especially types that are extra dry, sensitive, or easily irritated. When incorporated into toners, serums, gels, creams, and lotions, Panthenol offers noticeable softness and improved overall skin feel. 

In hair care, Panthenol treats dryness at the scalp and dullness in the strands, boosting shine, smoothness, and volume. Since it dissolves readily in water and maintains stability when added at low temperatures, it adapts well to any product format without altering the texture. 

Panthenol boasts the reliable hydration, soothing characteristics, and formulation flexibility that makes it an essential active for high-performance skin and hair formulations.


DIRECTIONS & SUGGESTED USAGE

  • Soothing Face Care: To improve glide in serums, toners, gel products, and lotions, use 1–5% Panthenol. Add it during the cool-down phase (below 40–50°C / 104–122°F) to help maintain its beneficial properties. 
  • Professional Grade Hair Treatments: For scalp serums, shampoos, conditioners, and hair treatments, incorporate 1–5% depending on the desired performance and texture. Add during cool-down to prevent degradation.
  • Water-Based & Emulsion Systems: Panthenol dissolves completely in water and blends easily into emulsions. For best results, disperse it into the water phase or after emulsification during the cool-down step. Avoid temperatures above 50°C (122°F) to preserve product integrity. 

Origin:

China

Solubility:

Soluble in water; compatible with emulsions and surfactant systems.

Absorption:

Incorporates easily into water-based formulations without altering spreadability or absorption profiles.

Color/Consistency:

White powder.

Aromatic Description:

Odorless.


Storage: Store in a sealed container in a cool, dry, well-ventilated environment. Protect from humidity.

Shelf Life: Maintain freshness by storing under recommended conditions.

Note: Panthenol is highly hygroscopic and prone to clumping when exposed to moisture. However, this is a normal occurrence and does not affect its efficacy or performance in formulations.

Cautions: Water-soluble; for best results, add during the cool-down phase (below 40–50°C / 104–122°F) to help prevent degradation.

Preferred Temperature: Below 25°C (77°F). 

IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.

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