Aroma chemicals are chemical compounds that possess a complex scent. With innovative technological advances flowers and fruits are analyzed to create fragrance ingredients that smell exactly like their living counterparts. The diffusive properties are enhanced to create long lasting fragrances. At New Directions, all of our Aroma Chemicals are widely used in the development of fragrances and perfumes. These chemicals can also be used in manufacturing soaps, cosmetics, household detergents and many more. Each chemical has its own distinct scent that makes it unique.
