Nature's liquid gold - shop The Batana Effect

Extra 5% off orders $1000+. Details.

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Maple Leaf with New Directions Aromatics Logo

Shop all Sale, Price Drop, and Liquidation.

SALE

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Discover unique, high-quality ingredients at a fraction of the cost. New Directions Aromatics' discounted products offer the same professional-grade performance at reduced prices. Take advantage of these savings while supplies last.