Modern
Botanical.
Six botanical fragrance oils inspired by the Italian garden — sun-warmed kitchen orchards, terraces in late summer, the coast in the early evening. Nature reimagined through a contemporary lens, designed for body care, home fragrance, candles, and fine fragrance.
Modern
Botanical.
Six botanical fragrance oils inspired by the Italian garden — sun-warmed kitchen orchards, terraces in late summer, the coast in the early evening. Nature reimagined through a contemporary lens, designed for body care, home fragrance, candles, and fine fragrance.
Modern
Botanical.
Six botanical fragrance oils inspired by the Italian garden — sun-warmed kitchen orchards, terraces in late summer, the coast in the early evening. Nature reimagined through a contemporary lens, designed for body care, home fragrance, candles, and fine fragrance.
Modern
Botanical.
Six botanical fragrance oils inspired by the Italian garden — sun-warmed kitchen orchards, terraces in late summer, the coast in the early evening. Nature reimagined through a contemporary lens, designed for body care, home fragrance, candles, and fine fragrance.
ABOUT THE COLLECTION
Botanical clarity.
Design-forward.
A signature fragrance collection from New Directions Aromatics — six botanical fragrance oils inspired by the unhurried rhythms of an Italian summer, reimagined through a contemporary lens.
Where the kitchen garden meets the coastline. Where crushed leaves and warm wood meet sheer florals and mineral air. Each scent is a high-resolution sensory image — familiar, but elevated. Refined, not rustic. Drawn from the Mediterranean and rendered with a designer's restraint.
Designed for seamless use across body care, home fragrance, candles, and fine fragrance, every composition balances freshness, sophistication, and trend-forward storytelling for today's consumer.
ABOUT THE COLLECTION
Botanical clarity.
Design-forward.
A signature fragrance collection from New Directions Aromatics — six botanical fragrance oils inspired by the unhurried rhythms of an Italian summer, reimagined through a contemporary lens.
Where the kitchen garden meets the coastline. Where crushed leaves and warm wood meet sheer florals and mineral air. Each scent is a high-resolution sensory image — familiar, but elevated. Refined, not rustic. Drawn from the Mediterranean and rendered with a designer's restraint.
Designed for seamless use across body care, home fragrance, candles, and fine fragrance, every composition balances freshness, sophistication, and trend-forward storytelling for today's consumer.
The Six Fragrances
GREEN · EARTHY · LUSH
Tomato Vine
Crushed tomato leaves warming in the afternoon sun — green, earthy, and straight from the garden.
AROMATIC · BRIGHT · SOLAR
Sun-Kissed Basil
Fresh basil leaves picked at peak summer — aromatic, vibrant, and herbaceous with a golden warmth.
GREEN · LEAFY · LUSH
Verdant Fig
The broad fig leaf in summer- green, sun-warmed, and deeply botanical.
JUICY · FRESH · DELICATE
Pear Dew
A luminous blend of crisp pear and soft watery florals — like morning dew on fruit skin and sheer silk textures.
HERBAL · MINERAL · COASTAL
Salted Driftwood
Sun-bleached wood washed ashore by mineral-rich sea spray, lifted by wild coastal sage — herbaceous, airy, and quietly rugged.
SPICED · SOFT · RADIANT
Cardamom Flower
Blooming cardamom wrapped in soft spice and golden mimosa petals — radiant, airy, and subtly exotic.
The Six Fragrances
GREEN · EARTHY · LUSH
Tomato Vine
Crushed tomato leaves warming in the afternoon sun — green, earthy, and straight from the garden.
AROMATIC · BRIGHT · SOLAR
Sun-Kissed Basil
Fresh basil leaves picked at peak summer — aromatic, vibrant, and herbaceous with a golden warmth.
GREEN · LEAFY · LUSH
Verdant Fig
The broad fig leaf in summer- green, sun-warmed, and deeply botanical.
JUICY · FRESH · DELICATE
Pear Dew
A luminous blend of crisp pear and soft watery florals — like morning dew on fruit skin and sheer silk textures.
HERBAL · MINERAL · COASTAL
Salted Driftwood
Sun-bleached wood washed ashore by mineral-rich sea spray, lifted by wild coastal sage — herbaceous, airy, and quietly rugged.
SPICED · SOFT · RADIANT
Cardamom Flower
Blooming cardamom wrapped in soft spice and golden mimosa petals — radiant, airy, and subtly exotic.
The Six Fragrances
GREEN · EARTHY · LUSH
Tomato Vine
Crushed tomato leaves warming in the afternoon sun — green, earthy, and straight from the garden.
AROMATIC · BRIGHT · SOLAR
Sun-Kissed Basil
Fresh basil leaves picked at peak summer — aromatic, vibrant, and herbaceous with a golden warmth.
GREEN · LEAFY · LUSH
Verdant Fig
The broad fig leaf in summer- green, sun-warmed, and deeply botanical.
JUICY · FRESH · DELICATE
Pear Dew
A luminous blend of crisp pear and soft watery florals — like morning dew on fruit skin and sheer silk textures.
HERBAL · MINERAL · COASTAL
Salted Driftwood
Sun-bleached wood washed ashore by mineral-rich sea spray, lifted by wild coastal sage — herbaceous, airy, and quietly rugged.
SPICED · SOFT · RADIANT
Cardamom Flower
Blooming cardamom wrapped in soft spice and golden mimosa petals — radiant, airy, and subtly exotic.
THE DISCOVERY KIT
One kit.
Endless discovery.
All six fragrances in a curated set of 30 mL samples — designed for exploration and formulation. A complete introduction to modern botanicals through a fresh, contemporary lens.
THE DISCOVERY KIT
One kit.
Endless discovery.
All six fragrances in a curated set of 30 mL samples — designed for exploration and formulation. A complete introduction to modern botanicals through a fresh, contemporary lens.
THE DISCOVERY KIT
One kit.
Endless discovery.
All six fragrances in a curated set of 30 mL samples — designed for exploration and formulation. A complete introduction to modern botanicals through a fresh, contemporary lens.
A NOTE FROM THE STUDIO
From the Director of Innovation
Modern Botanical is a fragrance collection rooted in everyday Italian textures — the kind that often go unnoticed in fragrance. The smell of a tomato plant in afternoon light. Basil softening on a sunlit sill. The broad green canopy of a fig tree at midday. Wild sage on the cliffs above the coast.
These aren't exotic references. They are quiet observations — the ordinary sensory landscape we kept returning to as a creative team. We wanted to render each one with the same care a designer brings to a single object: focused, restrained, and free of cliché.
Six scents. Six moments. Botanical in the truest sense — but composed for now.
— The Studio DIRECTOR OF INNOVATION · NEW DIRECTIONS AROMATICS
— The Studio
DIRECTOR OF INNOVATION
NEW DIRECTIONS AROMATICS
WHY IT WILL SELL
Fresh botanicals.
A modern point of view.
01
Modern Botanical, reimaged
Fresh botanicals interpreted through a more elevated, design-forward lens — where nature feels refined, not rustic.
02
Familiar, but elevated
Green herbs, fruits, woods, and coastal notes feel instantly recognizable while offering a more sophisticated sensory experience.
03
Cross-category appeal
Designed to translate seamlessly across body care, home fragrance, candles, and fine fragrance applications.
04
Gender-inclusive
Clean greens, soft woods, aromatic herbs, and mineral notes create versatile scents with broad consumer appeal.
WHY IT WILL SELL
Fresh botanicals.
A modern point of view.
01
Modern Botanical, reimaged
Fresh botanicals interpreted through a more elevated, design-forward lens — where nature feels refined, not rustic.
02
Familiar, but elevated
Green herbs, fruits, woods, and coastal notes feel instantly recognizable while offering a more sophisticated sensory experience.
03
Cross-category appeal
Designed to translate seamlessly across body care, home fragrance, candles, and fine fragrance applications.
04
Gender-inclusive
Clean greens, soft woods, aromatic herbs, and mineral notes create versatile scents with broad consumer appeal.
WHY BOTANICALS, WHY NOW
The market is ready.
Your customers are already there.
WELNESS & EMOTION
Botanicals carry an inherent calm
Fragrance is no longer just about smelling nice. Emotional and wellness benefits are now central — and botanicals carry an instinctive association with nature, grounding, and the daily rituals consumers are building their routines around.
A SHIFT IN NOTES
Green, leafy, and quietly elevated
Crushed greens, leafy aromatics, mineral woods, and coastal florals are trending — pulling consumers away from overly sweet gourmands and synthetic florals toward something that feels alive, real, and design-forward.
SIGNATURE STORYTELLING
Once scent, one complete story
Consumers are increasingly drawn to fragrances with a clear, specific point of view — scents that feel intentional rather than incidental. Each composition in this collection is built as a fully resolved signature, designed to carry its own narrative from opening to drydown.
GEN Z & MILLENIAL DEMAND
Grounded, alive, and design-forward
Younger consumers are seeking scents with a clear point of view. Tomato leaf, fig leaf, driftwood, and herbaceous greens — championed by brands like Le Labo, Diptyque, Aesop, and emerging niche houses — are defining 2025–2026.
WHY BOTANICALS, WHY NOW
The market is ready.
Your customers are already there.
WELNESS & EMOTION
Botanicals carry an inherent calm
Fragrance is no longer just about smelling nice. Emotional and wellness benefits are now central — and botanicals carry an instinctive association with nature, grounding, and the daily rituals consumers are building their routines around.
A SHIFT IN NOTES
Green, leafy, and quietly elevated
Crushed greens, leafy aromatics, mineral woods, and coastal florals are trending — pulling consumers away from overly sweet gourmands and synthetic florals toward something that feels alive, real, and design-forward.
SIGNATURE STORYTELLING
Once scent, one complete story
Consumers are increasingly drawn to fragrances with a clear, specific point of view — scents that feel intentional rather than incidental. Each composition in this collection is built as a fully resolved signature, designed to carry its own narrative from opening to drydown.
GEN Z & MILLENIAL DEMAND
Grounded, alive, and design-forward
Younger consumers are seeking scents with a clear point of view. Tomato leaf, fig leaf, driftwood, and herbaceous greens — championed by brands like Le Labo, Diptyque, Aesop, and emerging niche houses — are defining 2025–2026.