The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Pour des questions sur nos produits, l’ouverture d’un compte ou toute autre information, vous pouvez contacter Catherine par téléphone au 1-877-255-7692 poste. 222, du lundi au vendredi, de 9 :00hres à 17 :00hres, ou par courriel en tout temps à cbourque@newdirectionsaromatics.com

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Cosmetics » Cosmetic Bases

SLS Free Shampoo Cosmetic Base


Average Product Rating: 4.8 / 5 (Based on 21 Customer Reviews)


SLS free bases are free from Sodium Laureth Sulphate (SLES), Sodium Lauryl Sulphates (SLS) and Parabens. Wash away dirt and oil with our nourishing SLS Free Shampoo Base. Specifically formulated, it cleanses the hair while restoring shine and manageability.
This base has been specifically formulated to be extremely robust. Essential Oils, fragrant oils, botanical extracts and various raw materials can be added in order to customize each product.

Usage: We recommend that no more than 0.5% or 5 ml of any essential oil be added to a Liter our cosmetic bases. Exceeding this amount may destabilize bonds between the ingredients. Over time this may cause our bases to lose some of their luxurious properties including viscosity, smooth feel and rate of absorption.

Drum Orders:
• Price is FOB from our warehouse. UPS does not ship drums so shipping charges will be calculated in house with another courier or customers can request their preferred courier.
• Price includes bulk open head drum with plastic liner.
• A lead time of 3 weeks is needed in order to fill a drum order.
• A non-refundable 50% deposit is required.

Ingredients:
• Water
• Decyl Glucoside
• Acrylates Copolymer
• Cocamidopropyl Betaine
• Coco Glucoside
• Glyceryl Oleate
• DMDM Hydantoin
• Citric Acid
• Triethanolamine

Terms of Use

Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.

The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.

The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All of our products are for external use only.

In addition, please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.

Read the Disclaimer

SLS Free Shampoo Cosmetic Base
Increase quntity Decrease quntity

As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

• We deliver a 100% Secure Shopping Experience . We have partnered with Mcafee and Thawte to deliver the very best in online security to ensure your critical payment information is protected.

• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

Submited By: Lori from Alton, Ontario on 08/31/2010
Loyal Customer Since: 2010
Rating:

Love that I found a SLS free base for shampoo for my family. Made a batch with Tea tree oil for the upcoming lice season at school!!
Submited By: Chantel from Napanee, Ontario on 03/28/2010
Loyal Customer Since: 2010
Rating:

The SLS's found in most of our hair care products are for the lather. I was in the haircare industry for 16 years. I recently found out that the sulphates in my products can be extremely irratating to skin and actually cause acne reactions. I am 35 years old and suffer from acne. I am very pleased to be trying these products now and even if it does nothing for my skin at least I know that I am using healthier products on my hair. Oh and for the record, I was never one of those pushy hairstylists that pushed all my product on my clients. I believe a truely great product speaks for itself....Kind of like ND does!!!!
Customer with more
than 50 reviews
Submited By: Louise from Montreal, Quebec on 03/20/2010
Loyal Customer Since: 2006
Rating:

I love that stuff. I added drops of vanilla e.o. and a hint of honey f.o. plus phytokeratin. The lather is very good. This has becomes my almost daily shampoo. J'aime beaucoup cette base. J'y ai ajouté quelques gouttes d'huile essentielle de vanille et dhuile parfumée au miel ainsi que de la pytokératine. La mousse est belle. Cette base me sert maintenant de shampoing et je peux y rajouter ce que je veux. Très bon achat.
Submited By: Karen from Ft St John, British Columbia on 03/20/2010
Loyal Customer Since: 2009
Rating:

Wow this is amazing me and my friends have been getting fabulous results. I added some essential oils for different hair and skin characteristics and now I have an ammazing product everyone loves it.
Submited By: Robyn from Paradise Hill, Saskatchewan on 02/22/2010
Loyal Customer Since: 2009
Rating:

I am so in love with this product it is amazing. People have complained about the loss of lather, maybe its from adding too many other indredients? All I added was some patchouli & ylan ylang and I have had nothing but great results. Will definitely be buying again as I am now running out of product because I sold it all!!
Submited By: Marie-lyne from Greenfield Park, Quebec on 01/08/2010
Loyal Customer Since: 2009
Rating:

Like it, but I found that it was a little too "gelly". It lathers less, but when you've got toddlers at home, this can be a plus! Love having the option for safer alternative.
Submited By: Sabine from Winnipeg, Manitoba on 08/28/2009
Loyal Customer Since: 2008
Rating:

Great product !!!"Healthy" shampoo usually make my hair feel like straw...This one is wonderful thank you!!
Submited By: Kelly from Carmangay, Alberta on 07/24/2009
Loyal Customer Since: 2008
Rating:

This shampoo is amazing!!! I blend it with rosemary and peppermint eo's and it smells just like the expensive salon brands. We have ridiculously hard well water and this shampoo lathers so nicely, even without the addition of SLS. I use it on my kids (my 4 yr old has hair to her bum) and it works so well. I will definately be buying more and more and more!! I didn't even get a chance to test market it because I liked it so much I used it all for me and my family!
Submited By: Jackie from Shelburne, Ontario on 06/11/2009
Loyal Customer Since: 2009
Rating:

I love this shampoo! It blends well with EO's and it cleans and leaves hair soft and managable. I added tea tree and pepperment for a summer anti-bacterial shampoo. Would recommend it to anyone who blends shampoo.
Submited By: Milena from Winnipeg, Manitoba on 05/22/2009
Loyal Customer Since: 2008
Rating:

This shampoo, with the addition of roman chamomile, rosemary, lemon, lime, and orange EO gives me the lightest and most shiny hair I've ever had. But when I started using this with new direction's conditioner (with clary sage and rosemary added), I could hardly believe it. Sure, essential oils can change the behaviour of a base dramatically, but it makes a difference when the base is great to start with. I'm so pleased to have discovered this product! A little goes a long way, and it'll be a long time before I want to try something different!
Submited By: Wendy from Toronto, Ontario on 01/29/2009
Loyal Customer Since: 2007
Rating:

I just got my SLS free shampoo yesterday. I tired it out last night with some EO's...went to sleep and woke up with beautifully soft hair!! I colour my hair, and it feels super light weight and healthy. I usually use the expensive "salon quality" shampoos loaded with chemicals!! I AM IN LOVE!!
Customer with more
than 50 reviews
Submited By: Stephanie from Burlington, Ontario on 01/03/2009
Loyal Customer Since: 2006
Rating:

Outstanding value for the product! Lathers very well and holds EO's without compromising the texture of the product. Highly recommended!
Submited By: Glenyce from Vermilion, Alberta on 11/11/2008
Loyal Customer Since: 2008
Rating:

Excellent quality. I am so happy with this shampoo! I mix Patchouli Dark and Clary Sage with it to combat hair loss.
Submited By: Karine from Kemptville, Ontario on 10/22/2008
Loyal Customer Since: 2008
Rating:

What a great price for SLS-free shampoo! I've only used it on its own and it was very gently, yet efficient on my naturally curly hair. I can't wait to start experimenting with essential oils with it!
Submited By: Chantal from Greenfield Park, Quebec on 07/06/2008
Loyal Customer Since: 2008
Rating:

I have been in the hair care business for almost 35 years. This SLS free shampoo is excellent on its own or with essential oils added. It does lather sufficiently and therefore does not leave any residue like other commercial shampoos. It is very important to respect the rule as mentionned in the description not to add more than .5% of essential oils. I tried mixing 1% essential oils in a small batch and it changed the consistency to a gel like substance. The second time, I put .5% and the result was superb. I thank you New Directions for having such a great product at a great price. I used to buy the same shampoo from another supplier in the past and paid almost twice the price.
Submited By: Laury from Brampton, Ontario on 03/08/2008
Loyal Customer Since: 2005
Rating:

I will agree that the lathering is considerably less than any other shampoo you might purchase, however this does not affect the performance of the product. I find this shampoo to be very gentle to my hair and scalp. I use a very small amount and it does the job well, sometimes I add EO to the shampoo however I usually just use it without any additives....Excellent product and very well priced when you consider how much 1 small bottle of shampoo will cost you in specialty stores!!
Submited By: Sandi from Vancouver, British Columbia on 02/17/2008
Loyal Customer Since: 2005
Rating:

Thank you ND for offering an alternative to the toxic products out there! The more people using these types of things the more we can get the word out about what's really in the drugstore.
Submited By: Heidi from Nanaimo, British Columbia on 01/28/2008
Loyal Customer Since: 2007
Rating:

My 3 year old son gets a rash from many shampoos including "children's shampoos". I tried this and will only use it form now on. He has not had any rah or irritation from it and it is nice to be able to lightly sent it. Thank you. You have solved at least one mothers problem!
Submited By: Karen from Nepean, Ontario on 02/24/2007
Loyal Customer Since: 2006
Rating:

I have not found the reduced amount of foam to be a deterrent at all, considering the benefits of using an SLS free product. It is crystal-clear and rich, with excellent cleansing properties. Holds scent beautifully. One of my absolute favourite NDA bases. I wish I'd bought a larger quantity!
Submited By: Phoebe from Toronto, Ontario on 09/28/2006
Loyal Customer Since: 2006
Rating:

I brought this product with several friends. We all loved the fact how this shampoo base is SLS free. It's very hard to find unscented SLS free shampoo to blend with essential oils on the market. Only suggestion is, it would be a lot better if this product is avaliable in smaller volume, such as 1L or 4L. I think most people would love to use it for personal instead of manufactural usage.
Submited By: Jeannine from St. John's, Newfoundland on 08/02/2006
Loyal Customer Since: 2005
Rating:

I feel really good using this product knowing that it is free of SLS and SLES ingredient. I am very conscious of the products I use, especially when I think these ingredients are being absorbed close to the brain. Everything helps. What I do find with this product, is that there is less lather than the store bought shampoo formula. Lots of marketing is focused on the rich lather, but is this simply a selling tool, regardless of the harm on the body?

New Directions Aromatics Response:

SLS and SLES are the most common foaming agents used. They can be found in 99% of everything commercially available. By avoiding SLS and SLES and still offering a very robust cosmetic base, we are forced to use a formulation that results in less foam. Foam is the most common measure for a quality product, and while opinions vary on how important of a factor this is, we like to point out that modern car washes produce almost zero foam, but somehow our cars get clean!