Product Rating: 4.5/5 (As per 29 Customer Reviews)
Quality & Regulatory Documents
NOTE: The 4 L size of this product is for final sale (non-refundable) and will be discontinued once out of stock.
Paraben Free, Gluten Free & SLS Free
Wash away dirt and oil with our nourishing Ultra Premium Shampoo Base. Specifically formulated, it cleanses the hair while restoring shine and manageability. It has a rich lather that rinses clean for ultra performance. This new formulation is faster absorbing, leaves no sticky feeling, robust enough for complex customizations and is easier to spread while still maintaining the look and feel of a premium product.
Made from some of the most natural and mild ingredients, our Ultra Premium Shampoo does not compromise on quality. It has been carefully formulated to be extremely robust and receptive to essential oil, fragrant oil and natural botanicals.
Appearance: Pale Yellow Liquid.
Usage: We recommend all additives not exceed 0.5% percent of the total volume.
IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.
Though many of our products are produced to Food Grade standards, we are not yet certified as a Food Grade handling facility. Until such time, we are not authorized to sell our products as Food Grade. All of our products currently are for external use only.
Be Heard! Review this product and win $100. Write a review and you can win a $100 Gift Certificate! At the end of every month we will be having a random draw. Each product entry counts so write often!
Rating: I have tried all 3 Shampoo Bases from NDA this by far is my favourite as well as my clients.
The constancy is thicker almost gel like, but a little heat, Aloe Vera Juice, Water, Floral Water water ever your preference takes care of that.
It takes EOs and Carrier Oils very well, easy to repackage in smaller bottles by heating.
I boil water large pot, remove from heat, place 4L jug in water LID OFF, and let sit until it starts to thin, I then transfer desired amount into pot or glass bowl and continue to heat on stove top or microwave until consistency of water. I use funnel to transfer. Thickness returns once cooled.
Super great product! BTW great as a body wash too!
Rating: I have been using this shampoo exclusively for over a year now. I add in some camillia seed oil and water to thin it slightly. Fantastic results all the time. Thanks ND for carrying a great product.
Rating: I find this shampoo to be a really odd consistency and it doesn't lather as much as I would like. Otherwise it is a great product. It takes FO very well and it leaves my hair feeling clean but not overly dried out.
By:Courtney, Kamloops, British ColumbiaDate: Loyal Customer Since: 2014
Rating: I like this shampoo, but found it very thick almost gel like. It cleans very well and leaves my hair soft. I read about cutting it with distilled water or floral water, but if this is the case do I need to add another preservative? Any help would be greatly appreciated.
By:Zorina, Mount Albert, OntarioDate: Loyal Customer Since: 2013
Rating: I'm totally addicted to this shampoo base and will never go back to regular shampoo. A little phytokeratin, some essential oils, depending on my mood, and goodbye itchy head! As a bonus, I've got really fine, wavy grey hair and it just makes it sparkle and snap with lots of body.
By:Susan, Bedeque, Prince Edward IslandDate: Loyal Customer Since: 2013
Rating: This is now my FOREVER shampoo! It doesn't dry out my hair like some commercial products.
Rating: LOVE this shampoo base! It has the consistency of a gel so I made the following additions and it turns out creamy and with a great lather every time: For ~350ml bottle: 60ml distilled water (4 tbsp), 20ml of glycerin (4 tsp), 200ml of shampoo, 1 tbsp coconut oil (dandruff), 1 tsp phytokeratin (as per another review), 1-2 tsp camellia oil, 12 drops rosemary, 12 drops peppermint. I have curly dyed hair that is often dry and this shampoo is great for me, and the whole family. I use in combination with the conditioner ultra premium base right out of the bottle. No color fading and my hair is super manageable and shiny!
Rating: I have been using this shampoo for a couple years. LOVE it. I know what people are saying about the gel texture. I have a fix! Add a little bit of water, shake it up and gel texture is gone and normal shampoo texture. I am going to try the camellia oil in it as people recommended in their reviews.
By:Erin, Sidney, British ColumbiaDate: Loyal Customer Since: 2009
Rating: When I first got product, I found the gel like substance incredibly hard to work with. I decided to try warming it a bit to see if it would work better without ruining the integrity of the product. I warmed it just enough to take it out of the gel stage but keep it in a very thick cream stage. I mixed my extra ingredients to it at this stage and it was so easy to put into my bottles( with the help of a large mouth funnel). As it cooled it did revert back to its gel stage but not as extreme. I tried the shampoo for a few days and it was amazing still. There was no problem with warming it. I should say that I used 36 ounces of product to 2 minutes in the microwave at 1 minute intervals as to make sure it didn't get too warm. The glass bowl I used was warm to the touch but not hot. This worked perfectly for me. I love the product and my husband is raving about how great it was for his hair. Squeaky clean with just one wash.
By:Catherine, Stoney Creek, OntarioDate: Loyal Customer Since: 2012
Rating: I had a hard time with this shampoo. I couldn't get it to really sud when I would put additives. Alone, it was not very different than using castile soap. I don't regret buying it, but I probably won't do it again. I guess I'm just not prepared to work with shampoos yet.
By:John, London, Ontario Top ReviewerDate: Loyal Customer Since: 2012
Rating: This is a wonderful shampoo, especially with a little Camellia oil added. It leaves the hair wonderfully soft and clean and is gentle on the scalp. So very nice.
By:Carrie, Oakville, Ontario Top ReviewerDate: Loyal Customer Since: 2011
Rating: Being a hairstylist for the last 15 years I have tried every professional shampoo out there. This product is amazing. I added a little Camilla seed oil and my hair has never been softer. Yes the consistency is a little thick but use it with a pump and it works beautifully. I love how it removes all the sprays and waxes I put in my hair yet it's gentle enough not to strip my colour.
By:Tara, Etobicoke, Ontario Top ReviewerDate: Loyal Customer Since: 2012
Rating: easy to work with, takes fragrance oil well but customers say it dries there head out..
Rating: I agree with the jelly like consistency, but I am able to thin it out, and works great in squeeze bottles and in pumps. Great lather, good price.
By:Chadwick, Canton De Hatley, Quebec Top ReviewerDate: Loyal Customer Since: 2011
Rating: This shampoo is an odd consistency and therefore somewhat difficult to mix with EO and put into bottles but I still love it. Soft, shiny hair and no itch. The whole family uses it and the kids complained when we ran out and they had to use commercial shampoo. Hope the restock comes soon!
Rating: complete agree with Vanessa, love the product but don't like the jelly consistency and the thick consistency makes it harder to bottle & pump.
By:Kay, Vancouver, British ColumbiaDate: Loyal Customer Since: 2006
Rating: Only problem I had with this product was the consistency, it came out as a thick, jelly-like substance that was very unappealing. The product itself was great, excellent cleansing and great lather.
By:Vanessa, Terrace Bay, Ontario Top ReviewerDate: Loyal Customer Since: 2011
Rating: This makes my hair feel so nice! no build up! no hair breakage! and no drying! My locks are beautiful now!
By:Stephanie, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 2010
Rating: Love this shampoo. Rich lather that cleans thoroughly without drying, rinses clean, has no build-up whatsoever. Leaves my fine and lifeless hair full of body and shine. An absolute keeper!
Rating: Excellent shampoo. It cleans very well, leaves hair soft and moisturized without build up with is great.
By:Natalie, Mont-royal, Quebec Top ReviewerDate: Loyal Customer Since: 2010
Rating: This is an amazing SLS free shampoo. I have been using it for more than a year and now I will not use anything else. It leaves my hair ultra soft and there is absolutely no build up so I do not have to keep changing shampoos! I added phytokeratin for an even richer shine to the hair and added different combinations of EOs...Hinoki Wood with Jasmine was a favorite. Now my daughter wants more too so please hurry and restock!
By:Elizabeth, Canso, Nova Scotia Top ReviewerDate: Loyal Customer Since: 2006
Rating: I would like to see a more concentrated shampoo offered by New Directions. Where I live shipping costs are so expensive. It would be more cost efficient if I could add most of the water myself.
Rating: My customers love this shampoo, being SLS free is also great. I also use the Conditioner.
By:Lynne, Thorsby, Alberta Top ReviewerDate: Loyal Customer Since: 2005
Rating: I mixed up a batch using grapefruit (for oily hair) and rosemary (for growth). The shampoo held the scent and EOs perfectly. Also, despite no SLS, it still lathers well and leaves my hair feeling very clean with less hair loss. Great stuff.
Rating: I think I will become addict for this shampoo. The price is great and I am so glad having a SLS free shampoo ! (If it could help me having a clear brain...) My hair is clean and soft.
By:Louise, Montreal, Quebec Top ReviewerDate: Loyal Customer Since: 2006
Rating: I added palmarosa EO, ricebran and camellia seed oil ( total additives not more than 0.5% as suggested ) to it and my hair feels so nice and fresh with less hair falling off. I also used the ultra premium conditioner base as well. The prices are great at ND.
Rating: Great Lather & Moisturizing properties. It cleans without drying.
I would prefer if it was available in larger sizes.
By:Tracy, Fauquier, British ColumbiaDate: Loyal Customer Since: 2006
Rating: The caramel colour of this product is very inviting along with a great consistency that easily allows you to incorporate other ingredients. I would like to see the product provide a creamy consistent lather.
By:Trudy, Warkworth, Ontario Top ReviewerDate: Loyal Customer Since: 2006
With an unwavering commitment to offering the highest quality of products, we firmly believe that Quality Assurance is of utmost importance. It is imperative that meticulous tests, documentation, and certifications are supplied for every product in our portfolio. This ensures that you our valued customer are supplied with superior products at all times.
Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).
New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.
The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.
Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon.
Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).