Fruit Extracts are praised for powerful anti-aging and rejuvenating properties making them enormously popular among natural cosmetic makers and cosmetic house giants. Fruits contain naturally occurring Alpha Hydroxy Acids that are powerful antioxidants. When applied to the skin, they are believed to revitalize the skin by dissolving dead cells from the skin’s surface whilst retaining skin moisture. In addition, fruit extracts are also abundant in various vitamins and minerals that may be absorbed by the skin when added to skin-care products. These constituents are reputed to improve the appearance of the skin, minimizing imperfections, and promoting vibrant and luminous looking skin.