Product Rating: 4.8/5 (As per 44 Customer Reviews)
NOTE: This product is for final sale (non-refundable) and will be discontinued once out of stock.
SLS free bases are free from Sodium Laureth Sulphate (SLES), Sodium Lauryl Sulphates (SLS) and Parabens. Wash away dirt and oil with our SLS Free Shampoo Base. Specifically formulated, it cleanses the hair while adding shine and improving manageability. This base has been specifically formulated to be extremely robust. Essential Oils, fragrant oils, botanical extracts and various raw materials can be added in order to customize each product.
Usage: We recommend that no more than 0.5% or 5 ml of any essential oil be added to a Liter of our cosmetic bases. Exceeding this amount may destabilize bonds between the ingredients. Over time this may cause our bases to lose some of their luxurious properties including viscosity, smooth feel and rate of absorption.
Drum Orders: • Price is FOB from our warehouse. UPS does not ship drums so shipping charges will be calculated in house with another courier or customers can request their preferred courier. • Price includes bulk open head drum with plastic liner. • A lead time of 3 weeks is needed in order to fill a drum order. • A non-refundable 50% deposit is required. • Special orders for drums cannot be returned. We encourage our customers to try the smaller sizes before placing a special order for a drum. Our return policy is applicable to regular orders only.
IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.
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Rating: I added a little glycerin, coconut oil, bamboo bio-ferment and lavender EO. I am a senior so my hair is grey, thick and quite dry. This lathered up beautifully in our hard well water. I followed up with my homemade conditioner and my hair is soft, shiny and more manageable now. No more buying shampoo off the shelf for me!
By:Deborah, Port Hardy, British Columbia Top ReviewerDate: Loyal Customer Since: 07-Sep-2009
Rating: I used this shampoo for the first time yesterday. I found that the lather was great and it washed out easily and left my hair squeaky clean. This is surprising considering that I'm on well water. I love that it's unscented too.
By:Jackie, Porter's Lake, Nova Scotia
Date: Loyal Customer Since: 04-Feb-2015
Rating: I have been using this product for several weeks and love it. I do not generally have particularly sensitive skin but I do have a very sensitive scalp ad cannot use many commercial products on my hair. However, I have been using this SLS free shampoo base straight out of the bottle with no additives. It leaves my hair soft, and yet does not strip it of oils, so it remains manageable and shiny. I do keep meaning to play with the base and add Eos and phytokeratin but I discovered another remarkable fact by using it straight...that the interval between my hair looking oily is now longer so I do not have to wash my hair so often which is definitely beneficial in the winter months when you are trying to keep hydrated and moisturized!
By:Elizabeth, Holland Landing, Ontario Top ReviewerDate: Loyal Customer Since: 27-Jan-2006
Rating: I love this shampoo base. I added no more than 0.5% EO plus 0.5% chamomile extract (diluted in warm water) and 0.5% multifruit BSC. I also decided to gently warm the base in microwave for 20 secs. I whipped it all using a hand blender. At first the product looked cloudy but it regained it's transluence the day after.
I love the low suds and low ph. I don't like a lot of scent, so even though there is very little scent, this is ok with me. This is an excellent product.
By:Elizabeth, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 18-Dec-2005
Rating: I refered to the reviews below and bought it. I mixed with peppermint and rosemary EO. I like the scent and freshness after shampooing.
But the texture is like jelly not like normal liquid products.
I wonder if it is normal.
By:Heejin, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 27-Apr-2014
Rating: I actually didn't use the shampoo first without the additions I made to it. But how I look at it is there has to be a great base to make a fantastic product! I'm used to SLS free shampoos so the lather part of it doesn't phase me. I'm tired of the $40-$80 1L bottles of shampoo to achieve happy hair. I have aging hair. It's not as carefree and happy as it used to be :)
I added the (5%) Phytokeratin ND sells, a bit vegetable glycerin, some water and essential oils of lemon grass and tea tree oil. (Live basically in the bush and getting ready for flying bug season).
No animal products, no animal testing and biodegradable key purchasing points for me. The less chemicals the better, which is why I chose this base over the other SLS base shampoo (premium I think it is)
OMG!! Let me tell you. My hair was amazing! Silky smooth and shinny. I'm still using the old conditioner I have that I paid wayyyyy to much for. I have ND conditioner to fancy up and I'm sure I'll be more than happy with that product too. THANK YOU ND !!! They also rushed my order out the door for me...amazing company to work with. I also use online chat a lot to ask my questions (as I'm new to this) and they are very helpful.
I already have my shopping basket with SLS free shampoo and Phytokeratin.
Rating: This is a great shampoo base. It lathers nicely, which is usually an issue with SLS free products. I like that I can add my own scents and that there are no added chemicals that cause allergies or alter your endocrine system.
Rating: This is a really nice base. I followed Eliza recipe but added phytokeratin and a tablespoon of Jojoba oil to increase lather and moisture. Soft and lovely with rose EO and hydrosol .
By:Alison, Edmonton, Alberta
Date: Loyal Customer Since: 04-Mar-2012
Rating: Like the SLS free feature. Got to add water or it will be all gel form and hard to transfer to other containers. Have to mix with eo so that have some oil control function for my super oily hair. Does not create volume so I blend with sea salt. Find it is easily get melted after. Looking for recipes and hope to balance my super oil scalp.
By:Jia, Calgary, Alberta
Date: Loyal Customer Since: 09-Aug-2013
Rating: Someone mentioned the gel like texture of the shampoo. After using this shampoo for ages...I've found that by watering it down a bit, it takes that gel texture away. Also, I found it suds up really well too. You don't need to add this much, by I am doing about 25% water. Reason...my hair is thick and almost to my waist and by adding the water it just works beautifully!!
By:Erin, Sidney, British Columbia
Date: Loyal Customer Since: 05-Mar-2009
Rating: I just LOVE this shampoo! It doesn't lather very well so you do have use a little more than regular shampoo but works like a dream and well worth the less chemicals! Makes a great blonde shampoo with camomile. I just wish it was a little cheaper as I have very long hair and go through a bottle in two weeks :s
By:Charlene, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 14-Feb-2012
Rating: great shampoo! Used the recipe below from Elieza from Toronto. Added rosemary and peppermint essential oils. Finally, my daughter's, who is 3 years old, hair is growing! Hair is soft, shiny, and manageable!
By:Erin, Saint-Thomas, Quebec Top ReviewerDate: Loyal Customer Since: 15-Feb-2013
Rating: Great shampoo. I used to be always irritated after showers when I used commercial stuff and was dreading it but with this I can go in and actually enjoy it. Not much of a lather but it's not a deal for me at all as long as I am not irritated.
By:Vladimir, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 29-Apr-2011
Rating: Great product, used Elieza's instructions to mix (Thank you so much)it. Hair is so soft and shiny and my husband had wild curly hair, now management and controlled.
By:Elaine, Victoria, British Columbia
Date: Loyal Customer Since: 27-Oct-2012
Rating: Been using this shampoo for a while and absolutely love it! A few months ago I made a batch with rosemary FW, basil, rosemary and lavender eo, along with a few other ingredients. Within 2 weeks my daughter's dandruffs had all clear. Her head use to look like a snow storm!!! Everyone who tries this shampoo asks for more.
By:Manon, Rawdon, Quebec Top ReviewerDate: Loyal Customer Since: 07-Jun-2011
Rating: I LOVE this shampoo base! I made my first batch with tea tree oil and lavender and I absolutely adore it for my extremely dry hair, this is a perfect match to the ultra premium conditioner base. I can't wait to try different recipes with this shampoo base thanks NDA!
Rating: NICE!!!! I have whizzed through the 1 liter bottle of this shampoo and am repurchasing. Everybody who tried it loved it!
It's very mild yet cleanses beautifully. I blended it with some EO (orange, mandarin) and glycerin and it was very easy to blend and held the smell very well.
This is now my stapple shampoo. Thanks NDA for offering such great products at great prices!
By:Elise, Mont-Saint-Hilaire, Quebec Top ReviewerDate: Loyal Customer Since: 04-Dec-2005
Rating: Amazing! I have been searching so long for a good shampoo base, I can't tell you how relieved I am to have found this product. I used to have greasy, dandruffy hair and my scalp was ALWAYS itching. Now that is all gone and not only that but my hair looks great even without conditioner! I cannot recommend this shampoo enough. Pair it with some tea tree oil and lavender. It's an experience!
Rating: Thank you, Thank you, Thank you...finally itchy scalp free, no more burning, or scabing from the store bought shampoos. I love this shampoo and have been using it for 3 weeks now, it has super lather, even after adding essential oils. Thanks Again, will definately buy this product again as it is well worth it.
By:Rachel, Fredericton, New Brunswick
Date: Loyal Customer Since: 15-May-2011
Rating: I agree with the previous reviewers - it works very well. Thanks, Elieza for sharing a recipe; it helps newbie hobbyists like myself to know where to start. Adding Phytokeratin made it even better.
A custom shampoo by adding EOs (w/ a tiny bit of solubiliser) to suit my mood - neat! Worked very well for my hair (black....ummm, well, with gray!). Using a small amount, I found it lathers well leaving a squeaky-clean feel (even without using conditioner). Only request to NDA - perhaps a 4L version?
By:Radhika, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 29-Aug-2006
Rating: I really loved this shampoo, I have been a stylist for 14 years and I am well impressed! 5 stars
By:Stephanie, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 24-Aug-2010
Rating: Since i came to Canada at age 14 , I was constantly have dandruff with erythema resulting in scabs . Reason for this are the SLES , SLS , PARABEN and synthetic perfumes being use in all shampoos even the baby shampoo i get has same result .
I have been using SLS shampoo for many years now , and i must say my trouble with my scalp and unwanted shading all stop . As new clients with NDA , i will commend my loyalty with the price and service . Got my orders with them early this afternoon , along with the SLS Free shampoo . Used it just now tonight with my own recipe i will share to you all . This shampoo do lather and clean well without drying my hair and scalp .
My recipe :
- 500 ml reusable bottle
- Fill the half bottle with SLS FREE SHAMPOO
- 20 % Distilled WATER
- 5-7 % Vegetable Glycerin be generous if you can next time
- 5 drops of EO of your choice
- Now tilt all ingredients together till it mix slowly & be patient . Then finally shake it all together to combine to a watery base shampoo .
*** NOW IT\'S READY FOR USE
NOTE : In one week your scalp especially all the hair follicles will start to be cleanse from years of using synthetic chemicals and unwanted ingredients to flake off out of your scalp . But first day of use your hair will be fluffy without statics , shiny and soft . Believe me or argue with me , PERSONALLY TESTED AND SWARE OF MY RECIPE . Let me know what you think and do share your recipes with me ;-) Im in process of re designing my butter face cream with soy butter .
Rating: The SLS's found in most of our hair care products are for the lather. I was in the haircare industry for 16 years. I recently found out that the sulphates in my products can be extremely irratating to skin and actually cause acne reactions. I am 35 years old and suffer from acne. I am very pleased to be trying these products now and even if it does nothing for my skin at least I know that I am using healthier products on my hair. Oh and for the record, I was never one of those pushy hairstylists that pushed all my product on my clients. I believe a truely great product speaks for itself....Kind of like ND does!!!!
Rating: I love that stuff. I added drops of vanilla e.o. and a hint of honey f.o. plus phytokeratin. The lather is very good. This has becomes my almost daily shampoo.
J'aime beaucoup cette base. J'y ai ajouté quelques gouttes d'huile essentielle de vanille et dhuile parfumée au miel ainsi que de la pytokératine. La mousse est belle. Cette base me sert maintenant de shampoing et je peux y rajouter ce que je veux. Très bon achat.
By:Louise, Montreal, Quebec Top ReviewerDate: Loyal Customer Since: 25-Feb-2006
Rating: Wow this is amazing me and my friends have been getting fabulous results. I added some essential oils for different hair and skin characteristics and now I have an ammazing product everyone loves it.
By:Karen, Ft St John, British Columbia
Date: Loyal Customer Since: 06-Oct-2009
Rating: I am so in love with this product it is amazing. People have complained about the loss of lather, maybe its from adding too many other indredients? All I added was some patchouli & ylan ylang and I have had nothing but great results. Will definitely be buying again as I am now running out of product because I sold it all!!
By:Robyn, Paradise Hill, Saskatchewan
Date: Loyal Customer Since: 23-Mar-2009
Rating: Like it, but I found that it was a little too "gelly". It lathers less, but when you've got toddlers at home, this can be a plus!
Love having the option for safer alternative.
By:Marie-Lyne, Greenfield Park, Quebec
Date: Loyal Customer Since: 19-Jun-2009
Rating: Great product !!!"Healthy" shampoo usually make my hair feel like straw...This one is wonderful thank you!!
Rating: This shampoo is amazing!!! I blend it with rosemary and peppermint eo's and it smells just like the expensive salon brands. We have ridiculously hard well water and this shampoo lathers so nicely, even without the addition of SLS. I use it on my kids (my 4 yr old has hair to her bum) and it works so well. I will definately be buying more and more and more!! I didn't even get a chance to test market it because I liked it so much I used it all for me and my family!
By:Kelly, Carmangay, Alberta
Date: Loyal Customer Since: 27-Jun-2008
Rating: I love this shampoo! It blends well with EO's and it cleans and leaves hair soft and managable. I added tea tree and pepperment for a summer anti-bacterial shampoo. Would recommend it to anyone who blends shampoo.
Rating: This shampoo, with the addition of roman chamomile, rosemary, lemon, lime, and orange EO gives me the lightest and most shiny hair I've ever had. But when I started using this with new direction's conditioner (with clary sage and rosemary added), I could hardly believe it. Sure, essential oils can change the behaviour of a base dramatically, but it makes a difference when the base is great to start with. I'm so pleased to have discovered this product! A little goes a long way, and it'll be a long time before I want to try something different!
Rating: I just got my SLS free shampoo yesterday. I tired it out last night with some EO's...went to sleep and woke up with beautifully soft hair!! I colour my hair, and it feels super light weight and healthy. I usually use the expensive "salon quality" shampoos loaded with chemicals!! I AM IN LOVE!!
Rating: Outstanding value for the product! Lathers very well and holds EO's without compromising the texture of the product. Highly recommended!
By:Stephanie, Burlington, Ontario Top ReviewerDate: Loyal Customer Since: 21-Nov-2006
Rating: Excellent quality. I am so happy with this shampoo! I mix Patchouli Dark and Clary Sage with it to combat hair loss.
By:Glenyce, Vermilion, Alberta
Date: Loyal Customer Since: 25-Oct-2008
Rating: What a great price for SLS-free shampoo! I've only used it on its own and it was very gently, yet efficient on my naturally curly hair. I can't wait to start experimenting with essential oils with it!
Rating: I have been in the hair care business for almost 35 years. This SLS free shampoo is excellent on its own or with essential oils added. It does lather sufficiently and therefore does not leave any residue like other commercial shampoos. It is very important to respect the rule as mentionned in the description not to add more than .5% of essential oils. I tried mixing 1% essential oils in a small batch and it changed the consistency to a gel like substance. The second time, I put .5% and the result was superb. I thank you New Directions for having such a great product at a great price. I used to buy the same shampoo from another supplier in the past and paid almost twice the price.
By:Chantal, Greenfield Park, Quebec
Date: Loyal Customer Since: 03-Apr-2008
Rating: I will agree that the lathering is considerably less than any other shampoo you might purchase, however this does not affect the performance of the product. I find this shampoo to be very gentle to my hair and scalp. I use a very small amount and it does the job well, sometimes I add EO to the shampoo however I usually just use it without any additives....Excellent product and very well priced when you consider how much 1 small bottle of shampoo will cost you in specialty stores!!
By:Laury, Brampton, Ontario Top ReviewerDate: Loyal Customer Since: 11-Dec-2005
Rating: Thank you ND for offering an alternative to the toxic products out there! The more people using these types of things the more we can get the word out about what's really in the drugstore.
By:Sandi, Vancouver, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: My 3 year old son gets a rash from many shampoos including "children's shampoos". I tried this and will only use it form now on. He has not had any rah or irritation from it and it is nice to be able to lightly sent it. Thank you. You have solved at least one mothers problem!
By:Heidi, Nanaimo, British Columbia
Date: Loyal Customer Since: 21-Jan-2007
Rating: I have not found the reduced amount of foam to be a deterrent at all, considering the benefits of using an SLS free product. It is crystal-clear and rich, with excellent cleansing properties. Holds scent beautifully. One of my absolute favourite NDA bases. I wish I'd bought a larger quantity!
By:Karen, Nepean, Ontario Top ReviewerDate: Loyal Customer Since: 26-May-2006
Rating: I brought this product with several friends. We all loved the fact how this shampoo base is SLS free. It's very hard to find unscented SLS free shampoo to blend with essential oils on the market. Only suggestion is, it would be a lot better if this product is avaliable in smaller volume, such as 1L or 4L. I think most people would love to use it for personal instead of manufactural usage.
Rating: I feel really good using this product knowing that it is free of SLS and SLES ingredient.
I am very conscious of the products I use, especially when I think these ingredients are being absorbed close to the brain. Everything helps.
What I do find with this product, is that there is less lather than the store bought shampoo formula. Lots of marketing is focused on the rich lather, but is this simply a selling tool, regardless of the harm on the body?
New Directions Aromatics Response:
SLS and SLES are the most common foaming agents used. They can be found in 99% of everything commercially available. By avoiding SLS and SLES and still offering a very robust cosmetic base, we are forced to use a formulation that results in less foam. Foam is the most common measure for a quality product, and while opinions vary on how important of a factor this is, we like to point out that modern car washes produce almost zero foam, but somehow our cars get clean!
By:Jeannine, St. John's, Newfoundland
Date: Loyal Customer Since: 19-Dec-2005
With an unwavering commitment to offering the highest quality of products, we firmly believe that Quality Assurance is of utmost importance. It is imperative that meticulous tests, documentation, and certifications are supplied for every product in our portfolio. This ensures that you our valued customer are supplied with superior products at all times.
PLEASE NOTE: The packaging shown above is a general representation of the various sizes and types of packaging available for this product. Not all sizes and types of packaging for this product may be available at all times.
Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).
New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.
The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.
Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon.
Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).