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Baby Bubble Bath NEW
Baby Diaper Cream NEW
Baby Lotion - Ultra Mild NEW
Baby Lotion - Ultra Rich NEW
Body Butter
Body Butter Ultra Premium
Body Milk
Body Wash
Body Wash Organic
Bubble Bath
Conditioner
Conditioner Ultra Premium
Cream Base Ultra Premium
Cream Base with Jojoba
Facial Cleanser (Mild)
Head To Toe Baby Wash NEW
High Intensity Moisture Lotion
Lip Balm
Liquid Crystal Concentrate
Liquid Crystal Suspending
Lotion Base Ultra Premium
Lotion Base with Jojoba
Marigold Eye Cream NEW
Massage Gel
Milk Face Cleansing Lotion NEW
Moisturizer
Pumice Foot Scrub
Shampoo
Shampoo Ultra Premium
Shower Gel
Shower Gel Ultra Premium NEW
SLS Free Shampoo
SLS Free Shower Gel
Cosmetics » Cosmetic Bases
Shampoo Base Ultra Premium (SLS Free)
Average Product Rating: 4.3 / 5 (Based on 19 Customer Reviews)
Paraben Free, Gluten Free & SLS Free
Wash away dirt and oil with our nourishing Ultra Premium Shampoo Base. Specifically formulated, it cleanses the hair while restoring shine and manageability. It has a rich lather that rinses clean for ultra performance.
This new formulation is faster absorbing, leaves no sticky feeling, robust enough for complex customizations and is easier to spread while still maintaining the look and feel of a premium product.
Made from some of the most natural and mild ingredients, our Ultra Premium Shampoo does not compromise on quality. It has been carefully formulated to be extremely robust and receptive to essential oil, fragrant oil and natural botanicals.
Appearance: Pale Yellow Liquid.
Usage: We recommend all additives not exceed 0.5% percent of the total volume.
Ingredients:
• Water
• Cocamidopropyl Hydroxysultaine
• Cocamidopropyl Betaine
• Decyl Glucoside
• DL Panthenol
• Hydrolyzed Soy Protein
• PEG-150 Pentaerythrityl Tetrastearate
• Phenoxyethanol
• Polyquaternium-7
• Rosemary (Rosmarius Officinalis) Extract
• Citric Acid
• PEG-7-Glyceryl Cocoate
Terms of Use
Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.
The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.
The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).
IMPORTANT: All of our products are for external use only.
In addition, please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.
As a valued customer we know that you expect the very best from the suppliers you purchase from.
That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!
• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!
• We deliver a 100% Secure Shopping Experience . We have partnered with Mcafee and Thawte to deliver the very best in online security to ensure your critical payment information is protected.
• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.
• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.
• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.
Submited By: John from London, Ontario on 01/08/2013
Loyal Customer Since: 2012
Rating:
I had a hard time with this shampoo. I couldn't get it to really sud when I would put additives. Alone, it was not very different than using castile soap. I don't regret buying it, but I probably won't do it again. I guess I'm just not prepared to work with shampoos yet.
Loyal Customer Since: 2012
Rating:
I had a hard time with this shampoo. I couldn't get it to really sud when I would put additives. Alone, it was not very different than using castile soap. I don't regret buying it, but I probably won't do it again. I guess I'm just not prepared to work with shampoos yet.
Submited By: Carrie from Oakville, Ontario on 11/29/2012
Loyal Customer Since: 2011
Rating:
This is a wonderful shampoo, especially with a little Camellia oil added. It leaves the hair wonderfully soft and clean and is gentle on the scalp. So very nice.
Loyal Customer Since: 2011
Rating:
This is a wonderful shampoo, especially with a little Camellia oil added. It leaves the hair wonderfully soft and clean and is gentle on the scalp. So very nice.
Submited By: Tara from Etobicoke, Ontario on 09/01/2012
Loyal Customer Since: 2012
Rating:
Being a hairstylist for the last 15 years I have tried every professional shampoo out there. This product is amazing. I added a little Camilla seed oil and my hair has never been softer. Yes the consistency is a little thick but use it with a pump and it works beautifully. I love how it removes all the sprays and waxes I put in my hair yet it's gentle enough not to strip my colour.
Loyal Customer Since: 2012
Rating:
Being a hairstylist for the last 15 years I have tried every professional shampoo out there. This product is amazing. I added a little Camilla seed oil and my hair has never been softer. Yes the consistency is a little thick but use it with a pump and it works beautifully. I love how it removes all the sprays and waxes I put in my hair yet it's gentle enough not to strip my colour.
Submited By: Crystal from Guelph, Ontario on 06/18/2012
Loyal Customer Since: 2011
Rating:
easy to work with, takes fragrance oil well but customers say it dries there head out..
Loyal Customer Since: 2011
Rating:
easy to work with, takes fragrance oil well but customers say it dries there head out..
Submited By: Chadwick from Canton De Hatley, Quebec on 06/02/2012
Loyal Customer Since: 2011
Rating:
I agree with the jelly like consistency, but I am able to thin it out, and works great in squeeze bottles and in pumps. Great lather, good price.
Loyal Customer Since: 2011
Rating:
I agree with the jelly like consistency, but I am able to thin it out, and works great in squeeze bottles and in pumps. Great lather, good price.
Submited By: Heather from Uxbridge, Ontario on 05/22/2012
Loyal Customer Since: 2011
Rating:
This shampoo is an odd consistency and therefore somewhat difficult to mix with EO and put into bottles but I still love it. Soft, shiny hair and no itch. The whole family uses it and the kids complained when we ran out and they had to use commercial shampoo. Hope the restock comes soon!
Loyal Customer Since: 2011
Rating:
This shampoo is an odd consistency and therefore somewhat difficult to mix with EO and put into bottles but I still love it. Soft, shiny hair and no itch. The whole family uses it and the kids complained when we ran out and they had to use commercial shampoo. Hope the restock comes soon!
Submited By: Kay from Vancouver, British Columbia on 01/24/2012
Loyal Customer Since: 2006
Rating:
complete agree with Vanessa, love the product but don't like the jelly consistency and the thick consistency makes it harder to bottle & pump.
Loyal Customer Since: 2006
Rating:
complete agree with Vanessa, love the product but don't like the jelly consistency and the thick consistency makes it harder to bottle & pump.
Submited By: Vanessa from Terrace Bay, Ontario on 01/08/2012
Loyal Customer Since: 2011
Rating:
Only problem I had with this product was the consistency, it came out as a thick, jelly-like substance that was very unappealing. The product itself was great, excellent cleansing and great lather.
Loyal Customer Since: 2011
Rating:
Only problem I had with this product was the consistency, it came out as a thick, jelly-like substance that was very unappealing. The product itself was great, excellent cleansing and great lather.
Submited By: Stephanie from Toronto, Ontario on 06/24/2011
Loyal Customer Since: 2010
Rating:
This makes my hair feel so nice! no build up! no hair breakage! and no drying! My locks are beautiful now!
Loyal Customer Since: 2010
Rating:
This makes my hair feel so nice! no build up! no hair breakage! and no drying! My locks are beautiful now!
Submited By: Claudia from Sydenham, Ontario on 02/06/2011
Loyal Customer Since: 2011
Rating:
Love this shampoo. Rich lather that cleans thoroughly without drying, rinses clean, has no build-up whatsoever. Leaves my fine and lifeless hair full of body and shine. An absolute keeper!
Loyal Customer Since: 2011
Rating:
Love this shampoo. Rich lather that cleans thoroughly without drying, rinses clean, has no build-up whatsoever. Leaves my fine and lifeless hair full of body and shine. An absolute keeper!
Submited By: Natalie from Mont-royal, Quebec on 12/29/2010
Loyal Customer Since: 2010
Rating:
Excellent shampoo. It cleans very well, leaves hair soft and moisturized without build up with is great.
Loyal Customer Since: 2010
Rating:
Excellent shampoo. It cleans very well, leaves hair soft and moisturized without build up with is great.
Submited By: Elizabeth from Canso, Nova Scotia on 02/21/2010
Loyal Customer Since: 2006
Rating:
This is an amazing SLS free shampoo. I have been using it for more than a year and now I will not use anything else. It leaves my hair ultra soft and there is absolutely no build up so I do not have to keep changing shampoos! I added phytokeratin for an even richer shine to the hair and added different combinations of EOs...Hinoki Wood with Jasmine was a favorite. Now my daughter wants more too so please hurry and restock!
Loyal Customer Since: 2006
Rating:
This is an amazing SLS free shampoo. I have been using it for more than a year and now I will not use anything else. It leaves my hair ultra soft and there is absolutely no build up so I do not have to keep changing shampoos! I added phytokeratin for an even richer shine to the hair and added different combinations of EOs...Hinoki Wood with Jasmine was a favorite. Now my daughter wants more too so please hurry and restock!
Submited By: Rhonda from Paradise, Newfoundland on 06/08/2008
Loyal Customer Since: 2008
Rating:
I would like to see a more concentrated shampoo offered by New Directions. Where I live shipping costs are so expensive. It would be more cost efficient if I could add most of the water myself.
Loyal Customer Since: 2008
Rating:
I would like to see a more concentrated shampoo offered by New Directions. Where I live shipping costs are so expensive. It would be more cost efficient if I could add most of the water myself.
Submited By: Lynne from Thorsby, Alberta on 06/13/2007
Loyal Customer Since: 2005
Rating:
My customers love this shampoo, being SLS free is also great. I also use the Conditioner.
Loyal Customer Since: 2005
Rating:
My customers love this shampoo, being SLS free is also great. I also use the Conditioner.
Submited By: Brette from Georgetown, Ontario on 04/11/2007
Loyal Customer Since:
Rating:
I mixed up a batch using grapefruit (for oily hair) and rosemary (for growth). The shampoo held the scent and EOs perfectly. Also, despite no SLS, it still lathers well and leaves my hair feeling very clean with less hair loss. Great stuff.
Loyal Customer Since:
Rating:
I mixed up a batch using grapefruit (for oily hair) and rosemary (for growth). The shampoo held the scent and EOs perfectly. Also, despite no SLS, it still lathers well and leaves my hair feeling very clean with less hair loss. Great stuff.
Submited By: Louise from Montreal, Quebec on 04/01/2007
Loyal Customer Since: 2006
Rating:
I think I will become addict for this shampoo. The price is great and I am so glad having a SLS free shampoo ! (If it could help me having a clear brain...) My hair is clean and soft.
Loyal Customer Since: 2006
Rating:
I think I will become addict for this shampoo. The price is great and I am so glad having a SLS free shampoo ! (If it could help me having a clear brain...) My hair is clean and soft.
Submited By: Esperanza from Markham, Ontario on 02/09/2007
Loyal Customer Since: 2007
Rating:
I added palmarosa EO, ricebran and camellia seed oil ( total additives not more than 0.5% as suggested ) to it and my hair feels so nice and fresh with less hair falling off. I also used the ultra premium conditioner base as well. The prices are great at ND.
Loyal Customer Since: 2007
Rating:
I added palmarosa EO, ricebran and camellia seed oil ( total additives not more than 0.5% as suggested ) to it and my hair feels so nice and fresh with less hair falling off. I also used the ultra premium conditioner base as well. The prices are great at ND.
Submited By: Tracy from Fauquier, British Columbia on 01/17/2007
Loyal Customer Since: 2006
Rating:
Great Lather & Moisturizing properties. It cleans without drying. I would prefer if it was available in larger sizes.
Loyal Customer Since: 2006
Rating:
Great Lather & Moisturizing properties. It cleans without drying. I would prefer if it was available in larger sizes.
Submited By: Trudy from Warkworth, Ontario on 07/31/2006
Loyal Customer Since: 2006
Rating:
The caramel colour of this product is very inviting along with a great consistency that easily allows you to incorporate other ingredients. I would like to see the product provide a creamy consistent lather.
Loyal Customer Since: 2006
Rating:
The caramel colour of this product is very inviting along with a great consistency that easily allows you to incorporate other ingredients. I would like to see the product provide a creamy consistent lather.
