Dear Customer,

Due to the rising costs of administering small orders, we are instituting a policy for minimum orders of $100, in our efforts to keep costs to as low as possible and offer the best wholesale pricing in the industry.

For orders less than $100, a small order administration fee of $20 will apply. This policy will be effective February 3rd, 2014. We truly regret any inconvenience that this might cause.

Kind Regards,

Alex B. Thomas

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Shampoo Cosmetic Base (New Formula)

Average Product Rating: 4.6 / 5 (Based on 14 Customer Reviews)

Wash away dirt and oil with our nourishing Shampoo Base. Specifically formulated, it cleanses the hair while restoring shine and manageability. This base has been specifically formulated to be extremely robust. Essential Oils, fragrant oils, botanical extracts and various raw materials can be added in order to customize each product.

Usage: We recommend that no more than 0.5% or 5 ml of any essential oil be added to a Liter our cosmetic bases. Exceeding this amount may destabilize bonds between the ingredients. Over time this may cause our bases to lose some of their luxurious properties including viscosity, smooth feel and rate of absorption.

Drum Orders:
Price is FOB from our warehouse. UPS does not ship drums so shipping charges will be calculated in house with another courier or customers can request their preferred courier.
Price includes bulk open head drum with plastic liner.
A lead time of 3 weeks is needed in order to fill a drum order.
A non-refundable 50% deposit is required.
Special orders for drums cannot be returned. We encourage our customers to try the smaller sizes before placing a special order for a drum. Our return policy is applicable to regular orders only.

Sodium Lauryl Sulphate
Cocoamidopropyl Betaine
Sodium Chloride
Soduim C14-16 Olefin Sulphonate
Citric Acid
Tetrasodium EDTA

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Terms of Use

Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).

New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.

The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.

Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon. Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.

Read the Disclaimer

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As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

• We deliver a 100% Secure Shopping Experience . We have partnered with Mcafee and Thawte to deliver the very best in online security to ensure your critical payment information is protected.

• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

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Submited By: Robyn from Cornwall, Ontario on
Loyal Customer Since: 2013
Rating: Star

I always had a hard time figuring out how much fragrance I was able to use before it got to runny but I loved the base! My hair was always shiny and felt great afterwards
Submited By: Robyn from Cornwall, Ontario on
Loyal Customer Since: 2013
Rating: Star

I really liked it, very good larger and my hair felt good after, just make sure not to add to much fragrance or it may become watery and thin, still works just very thin
Submited By: Valerie from La-tuque, Quebec on
Loyal Customer Since: 2011
Rating: Star

i like it a lot, and my customers love it!! i would like to know, for someone with psoriasis, what kind of E. O. would you put in, and how much per 100 ml?
Submited By: Cindy from Angus, Ontario on
Loyal Customer Since: 2011
Rating: Star

I purchased this and although it is very thick, adding some rose water and EO's and the results were astounding. It lathered perfectly and my hair was bouncy and shiny. Very pleased with this product and will definitely order more.
Submited By: Heather from Burlington, Ontario on
Loyal Customer Since: 2011
Rating: Star

This shampoo is amazing! I mixed a bit of clay (disolved in distilled water), spearmint EO, menthol EO, and peppermint EO. It leaves my hair soft, managable, and full of body. My hair is also adds fabulous shine. My family loves it! Great price too!
Submited By: Leeann from Grand Valley, Ontario on
Loyal Customer Since: 2008
Rating: Star

My husbands favorite when scented with Maple Sugar or Happy Men! Makes a great body wash, too! washes away clean! love it
Submited By: Jacki from Beeton, Ontario on
Loyal Customer Since: 2009
Rating: Star

I have difficult to manage, dry, damaged hair..I used this product adding almond oil, coconut oil and rosemary and the difference it made to my hair after the first wash was amazing...even hubby commented. I will purchase more shampoo base in future and play around with different combinations...
Submited By: Lindsay from Ottawa, Ontario on
Loyal Customer Since: 2009
Rating: Star

this was amazing! I added rosemary, grapefruit oil and silk peptide and my hair is bouncing!!
Submited By: Denise from Stouffville, Ontario on
Loyal Customer Since: 2008
Rating: Star

I am very picky with my hair and this was great! I look foward to starting a new business with this. :)
Submited By: Wendy from Oshawa, Ontario on
Loyal Customer Since: 2008
Rating: Star

I absolutely love this shampoo base. I mix it with some of the floral waters and E.O's and it makes the best shampoo going. I haven't had an opportunity to sell it as of yet because I have just started to use it but My family and I love it and I know that my customers will too. It leaves your hair silky and soft and so nice and shinny.Wonderful product.
Submited By: Amanda from Toronto, Ontario on
Loyal Customer Since: 2007
Rating: Star

This shampoo base takes fragrance well, but I found after about a week of sitting it became VERY watery. not sure if it was something i did (maybe too much fragrance?) or if this has happened to others as well.
Submited By: Shirleen from Markham, Ontario on
Loyal Customer Since: 2006
Rating: Star

This shampoo base blends real well with the essential oils and the fragrant oils. I like the fact that I can make my own hair products, and know what is going in to it.
Submited By: Elizabeth from Portugal Cove-st. Philip's, Newfoundland on
Loyal Customer Since: 2006
Rating: Star

Great shampoo base. Takes scent very well, and is easy to mix. Very nice to use, too!
Submited By: Marilyn from Markham, Ontario on
Loyal Customer Since: 2006
Rating: Star

It blends well with EOs and FOs and is a good base. Bear in mind it won't produce a lot of foam as of the over the counter shampoo. I blend it with rosemary and patchouli EO and I can feel the hair is smooth and soft after shampooing and blowdrying. Definitely a must item for my family.