SHIPPING ORDERS PLACED ON: MAR 25, 26

Dear Customer,

Due to the rising costs of administering small orders, we are instituting a policy for minimum orders of $100, in our efforts to keep costs to as low as possible and offer the best wholesale pricing in the industry.

For orders less than $100, a small order administration fee of $20 will apply. This policy will be effective February 3rd, 2014. We truly regret any inconvenience that this might cause.

Kind Regards,

Alex B. Thomas
President

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Average Product Rating: 4.1 / 5 (Based on 22 Customer Reviews)

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Terms of Use

Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).

New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.

The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.

Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon. Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.

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As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

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• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

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Submited By: Holly from Corbeil, Ontario on
Loyal Customer Since: 2005
Rating: Star

Almost didn't order this because of the reviews. When I opened it and smelled it I was in heaven. It smells like very expensive unrefined shea butter. It is wonderful on your skin and lips right from the jar. You can feel it healing as soon as you put it on. As all my products are for healing I will keep buying it. Sometimes I have to tell my customers do you want it to heal or smell good? I do not find it offensive in the least. Almost all shea butter is grainy, even the smooth stuff will get grainy if you don't use it properly. I have been using shea butter for 15 years and this is one of the best I have ever bought!
Submited By: Lisa from Toronto, Ontario on
Loyal Customer Since: 2012
Rating: Star

It must be the batch or something because I have the same issue as Sarah and Melanie. The scent is not 'nutty' as described above, which I can handle, it is something akin to old olives.. and the smell lingers. Even using very small amounts the smell comes through. I have bought unrefined Shea elsewhere and not had this issue. The natural Shea from Ghana does NOT have this problem either. It is not usable (for me anyway). Pros: It is not grainy and it melted nicely. TLDR: Get the natural shea from Ghana.
Submited By: Sarah from Scarborough, Ontario on
Loyal Customer Since: 2014
Rating: Star

I just cannot get over the smell! Some reviewers have said its bad others have said not that bad. Perhaps it is inconsistent and others received a better smelling batch than me because the aroma is overpowering. It's not natural smelling either. It smells quite chemically. I was so disappointed. I have to say though that the other products I received were great!
Submited By: Charles from Laval, Quebec on
Loyal Customer Since: 2011
Rating: Star

I love this Shea butter as it is in it's natural form - the smell, texture and all. After melting it and mixing it with other organic butters from your site, I add a lavender essential oil and sometimes tea tree depending on the need. I change the formulas often depending on if it is winter of summer so that the final products are easy to spread on the skin. I would not change to the refined version as it does not have as many nutrients as this one. The smell can be masked with other ingredients and butter if one gets crafty Enough. LOVE IT!
Submited By: Melanie from Edmonton, Alberta on
Loyal Customer Since: 2013
Rating: Star

I like that NDA carries this natural, unrefined, organic option, however its fragrance is unpleasant and unless it is melted before blended, its texture is grainy. I understand that unrefined butters tend to be more fragrant, however I have purchased natural shea butter before (from another company) and its odour was much less potent. Will not be purchasing product again.
Submited By: Rava from Toronto, Ontario on
Loyal Customer Since: 2011
Rating: Star

It's not nearly as repulsive in terms of aroma as the unorganic one but it's still not there. Can't imagine walking around with this aroma hanging. Aroma is not everything sometimes so I may be a wrong. It's a bit grainy as well which I don't mind. As a total newbie to SB, I am more inclined toward Ghana version.
Submited By: Man Fong from Toronto, Ontario on
Loyal Customer Since: 2012
Rating: Star

This butter's texture is really nice. I didn't find it that grainy. Out of the container I found the smell woody/earthy and exotic but I used 2.5% in a body lotion and the smell was so unpleasantly strong! It's really hard to mask so you'll have to match it with complimentary earthy, woody scents. The strong scent makes this butter a 3 rather than 5 star product for me.
Submited By: Maxine from Mississauga, Ontario on
Loyal Customer Since: 2013
Rating: Star

This is my very first pure shea butter purchase. Grainy? Yes. But it doesn't become an issue if you melt it first. Richly moisturizing and emollient. However, it has a very strong and pungent smell which I could hardly mask using EOs. It doesn't smell nutty at all. I've used it in M&P soap and recently for homemade deodorant. The scent is so powerful it stays even after I doubled the amount of EOs in the recipe. My daughter joked that she wanted a deodorant and not an 'odorant'. That is the only reason why I gave it only 3 stars. Although I chose this natural shea butter over the refined one because of its properties, I do not think I will purchase this again as I would rather try the refined shea butter which NDA describes as "without any discernible scent".
Submited By: Radhika from Toronto, Ontario on
Loyal Customer Since: 2006
Rating: Star

Update to my previous review of 11/09/2011: This is simply the best Shea butter ever - it blends so well with EOs and other oils. I followed this recipe featured on "Rawmazing.com" by Susan Powers for a simple body butter: 1 cup Shea butter 1/2 cup coconut oil (in solid state) 1/2 cup almond oil (or any other carrier oil) EOs of your choice

- Melt the solid ingds. over a double boiler over low heat.
- Cool completely. Add almond oil + EOs.
- Keep this mix in the freezer for 20-30 mins (+/-) until an opaque film forms on the surface of the melted liquids.
- Blend (w/ balloon whisk blender) until it turns into a butter consistency.

I was able to fill a 450gm jar with this recipe - what a lovely butter! It doesn't melt at room temp. (even in a bathroom). I've used mine for about 2 weeks now and even as a quick hair treatment before shampoo. It melts as soon as you rub it in your hands (or hair) plus a little goes a long way.
Submited By: Chau from Coquitlam, British Columbia on
Loyal Customer Since: 2012
Rating: Star

It is very grainy and can't use it straight from the jar. That is why I gave 4 star instead 5. My daughter and I have no problem with the smell but other said the smell is little strong. It works on wonder on eczema. After one month using it, her eczema is almost gone.
Submited By: Brittany from Toronto, Ontario on
Loyal Customer Since: 2012
Rating: Star

I love that this shea butter is fair trade and organic. It has a strong smell that will affect the scent of your essential oils, but it goes particularly well with vanilla and citrus scents. Keep it coming!
Submited By: Kelly from Portage La Prairie, Manitoba on
Loyal Customer Since: 2012
Rating: Star

I first purchased refined shea butter then decided to buy this one. As soon as I took the lid off the jar I saw a golden healing heaven scented butter. For my self this is the perfect shea butter. After measuring out for soap recipe I cleaned up by generously rubbing it up and down my arms. I also am very pleased with your supplier, keep up the great work NDA!
Submited By: Stephanie from Burlington, Ontario on
Loyal Customer Since: 2010
Rating: Star

I have a love/hate relationship with this particular Shea Butter. It blends well into formulas giving them a smooth, nourishing consistency. I also find it to be the most healing version I have tried to date and I like that it's not as sticky as other Shea butters I've used. However, straight out of the jar- it is the grainiest shea EVER! I find it takes a lot of work to get the grains to melt into skin when used by itself. I'm so disappointed that I hate how it feels right out of the jar, but the benefits will keep it in my formulation rotation.
Submited By: Jennifer from Edmonton, Alberta on
Loyal Customer Since: 2013
Rating: Star

I used this with Cocoa Butter Organic and Coconut Organic Carrier Oil (all from NDA) to make the most divine whipped body butter. This product smells divine, melts with ease and is a dream to work with.
Submited By: Flora from Miramichi, New Brunswick on
Loyal Customer Since: 2010
Rating: Star

This is great for hair, nice texture. Not as grainy as I thought it would be. I usually don't like the scent of Shea butter but this has a fresh nutty scent to it.
Submited By: Leila from Scarborough, Ontario on
Loyal Customer Since: 2012
Rating: Star

This product is really amazing for dry skin!
Submited By: Radhika from Toronto, Ontario on
Loyal Customer Since: 2006
Rating: Star

I agree, it's simply fabulous. I've used it as a lip balm (+EOs) and applied directly on skin - nice smell, not as strong (because it's unrefined) and not that greasy. Great product at a great price (I got 1kg of it....winter's coming and my skin needs it).
Submited By: Manon from Rawdon, Quebec on
Loyal Customer Since: 2011
Rating: Star

Wonderful butter! So easy to whip up into a body butter, add a little lavender and lemon EO et voilà!!! I really like the fact that it is fair trade.
Submited By: Sultana from North York, Ontario on
Loyal Customer Since: 2011
Rating: Star

Hi there! I cannot live without Shea Butter. I was introduced to it by a friend and i use it for ALL my kids and my skin and hair needs. Two of my kids suffer with very bad eczema inflammation, my baby on his whole body, such that both he and i would be crying- he from discomfort and itchiness and i from being unable to help him. I tried so many diff. products but non worked except Shea Butter. I am so Thankful to The One and Only True God for such a cure after i prayed so much for one. I also use it in making hair oils and body lotions, yup all homemade! I cant live without this.
Submited By: Jesse from Toronto, Ontario on
Loyal Customer Since: 2010
Rating: Star

This is fabulous butter. I use it every night after a hot epsom salt bath to deal with chronic pain issues.. I usually heat a large cup of water in the microwave (the only things I do with the micro: heat water and hot packs. Never food) and then set a smaller glass bowl with the butter in it while I soak. I then add lavender EO to the melted butter. And use all over my body. At the end I add a little patchouli for the face and then finish up a few things while I let it soak in completely before hitting the sheets. I haven't scratched my legs all winter since using this butter. And before it was so bad, I would scratch 'til I bled. No more of that; I love this stuff. Knowing this is fair traded and helping women in Africa with the expertise to produce this butter, helps me sleep better at night too. Way to go NDA!
Submited By: Jessica from St-lazare, Quebec on
Loyal Customer Since: 2010
Rating: Star

Ce beurre de Karité a une texture beaucoup plus onctueuse et une odeur beaucoup plus prononcé que d'autre beurre de karité non-raffiné que j'ai déjà acheté. Toutefois, il est tout aussi parfait dans mes savons en barre ( procédé à froid). Je trouve que l'odeur particulière ne reste pas vraiment dans mes savons; mais c'est une odeur qui est tout de même agréable quand on s'habitue! Pour un produit bio et équitable, le prix est vraiment très abordable! Je le recommande et c'est certain que à l'avenir, c'est ce beurre de karité que je vais utiliser! Merci beaucoup pour ce bon produit abordable!
Submited By: Ashley from Ottawa, Ontario on
Loyal Customer Since: 2010
Rating: Star

I just recieved this by UPS today, and I am pleased with the product. At first I was taken aback at the consistency, as I figured it would be like the other shea butter I got. But this shea butter melts into the skin sooo easily, for a wonderful moisturizing effect. It will take a while for me to get used to the strong scent, but that's ok. I love that it is a natural product that it is good for me, and I appreciate that it has a natural scent without any perfumes or extra additives. Thank you NDA! :D