The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Pour des questions sur nos produits, l’ouverture d’un compte ou toute autre information, vous pouvez contacter Catherine par téléphone au 1-877-255-7692 poste. 222, du lundi au vendredi, de 9 :00hres à 17 :00hres, ou par courriel en tout temps à cbourque@newdirectionsaromatics.com

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Ready To Use » Eco-Friendly Cleaners

Hypoallergenic Laundry Cleaner


Average Product Rating: 4.7 / 5 (Based on 7 Customer Reviews)


This Liquid Hypoallergenic Laundry Detergent has been specially formulated to effectively clean all of your water-washable household fabrics without any of the harsh chemicals found in normal store-bought mega-brands. Just because it’s easy on the skin and our environment, doesn’t mean you have to sacrifice on its ability to clean though; if nature makes things dirty, it can also make them clean.

There are no known sensitizers, making it the perfect choice for baby clothes and people with sensitive skin. All ingredients are non-toxic, 100% botanical in origin and leave no chemical residue on clothes or in the air. All you’ll notice is the fresh scent of clean fabric and the good feeling you’ll have knowing that you’ve chosen an effective detergent that is readily biodegradable and has never been tested on animals.

This Cleaner does not contain Petroleum Based Solvents, Alcohols, Phenol Ethoxylates, Phosphates, Nitrates, Silicates, EDTA, Potassium Hydroxide, Optical Brighteners, Dyes, Artificial Fragrances.

Features & Benefits:
High Performance Cleaner
Hypoallergenic
Scent Free
100% Plant Based Ingredients
Non-toxic
No chemical residue on clothes
Gentle to skin and fabrics
Safe around Pets and Children
No Animal Testing
Readily Biodegradable

Directions:
Please follow garment label instructions. For best results, wash dark clothing separately from whites.
Use 1/4 cup of laundry cleaner per load. For heavily soiled fabrics, pour cleaner directly onto fabric, rub gently, pre-soak and then wash in the washing machine.

Ingredients:
Water
Plant Based Alkyl Polyglycosides
Food Grade Sodium Citrate
Water Softening Agent
Food Grade Citric Acid

Shelf Life: 12 - 16 months


Terms of Use

Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.

The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.

The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: Please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.

Read the Disclaimer
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As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

• We deliver a 100% Secure Shopping Experience . We have partnered with Mcafee and Thawte to deliver the very best in online security to ensure your critical payment information is protected.

• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

Submited By: Pascal from Quebec, Quebec on 05/30/2010
Loyal Customer Since: 2007
Rating:

I used it and i love it. I never try to add some essential oil in, but it is my next round... Very nice product! Soft for everybody and strong with stain....
Submited By: June from Vulcan, Alberta on 01/10/2010
Loyal Customer Since: 2008
Rating:

I use this all the time now that I've discovered. I had a shirt with an ancient blue paint drop stain on the front. Loved the shirt, but couldn't wear it anywhere but at home because of that stain. It came out with this detergent. I do my laundry at the local laundromat, which only has cold water in their machines. I use the front loaders and top loaders, and this laundry cleaner works in both very well. I don't add any scent to it at all and the clothes always come out smelling fresh.
Submited By: Pam from Redbridge, Ontario on 09/01/2009
Loyal Customer Since: 2007
Rating:

I actually don't find this to be very effective. I put the clothes in and they come out clean, but stains that don't come out with this detergent, come out with others. Perhaps it's because I have well water.
Submited By: Stephanie from Burlington, Ontario on 08/27/2009
Loyal Customer Since: 2006
Rating:

The consistency becomes quite fluid if you add fragrance oil (i used 1.5% dilution). It takes scent extremely well, and the change in consistency did not reduce the effectiveness one bit! In fact, this laundry cleaner removed blue paint from my son's beige shorts completely in one cycle! (that's something the store brand I USED to use couldn't do) This will be our family's laundry cleaner from now on!
Submited By: Laury from Brampton, Ontario on 08/12/2009
Loyal Customer Since: 2005
Rating:

I love this product, I have a water softener so I do not need to use very much for washing, usually 1/4 cup is all I use. I also have a HE washing machine that requires HE soap and this one is great, very low sudsing and that is what you want. No scent, great, so add your own if you wish. I usually add 25 to 35 drops of Eucalyptus Globulus Essential Oil in the soap dispenser before I add the soap. The laundry room smells great with this addition and it only leaves a very light scent on the clothes. Thankyou New Directions this is exactly what I have been looking for at a great price!!!
Submited By: Loretta-kathy from Boucherville, Quebec on 07/20/2009
Loyal Customer Since: 2009
Rating:

This product is excellent! It cleans thoroughly and there is no scent! As a massage therapist, I use this product to clean my sheets, towels and anything that touches my clients - including my uniform. I also use it when washing my son's clothes.
Submited By: Monica from Bolton, Ontario on 07/19/2009
Loyal Customer Since: 2007
Rating:

Excellent laundry detergent... I was a bit nervous because I have a front-loading washer, so I usually use the HE detergents, but wanted to give this a try. And it works great! My son has very sensitive skin and breaks into rashes, but no more breakouts since we've switched. I use vinegar in the rinse water, so no more chemicals is good on the skin and good for the environment :)